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ING Insurance launches improved ID Theft product and consumer education campaign in Western Canada

Monday, May 26, 2008 - Calgary

ING Insurance announced today that it is launching a new and improved my name™ Identity Theft Assistance Plus product in Western Canada, making it one of the most comprehensive in the marketplace. In addition to providing reimbursement of basic expenses related to identity fraud, ING Insurance coverage goes even further and covers the cost of replacing any stolen Government issued identification, legal fees incurred to recover any assets that were fraudulently acquired by someone else, and up to four credit reports and 12 months of credit monitoring.

Along with the enhanced coverage, ING Insurance is also collaborating with Fellowes, a global manufacturer of business machines, and TransUnion, a leader in credit and information management, to educate consumers and encourage them to take a more proactive role in protecting themselves from identity theft.

“Surveys have shown that almost three in ten Canadians say that although they hear a lot about identity theft, they are not sure they know what it means. What’s more, many Canadians feel that they would not know who to contact or what steps to take in restoring their name and credit if they were a victim of identity theft,” said Evanne Shepherdson, Manager of Corporate Personal Lines for ING Insurance. “It is vital that our customers understand the scope of the problem and more importantly how to protect themselves from becoming victims.”

One of the simplest and most effective ways consumers can safeguard their identity is to securely dispose of personal documents they no longer require. This is why ING Insurance is working with Fellowes to provide all ING customers who currently have ING identity theft coverage with an Identity Theft Kit as part of the renewal process over the next twelve months. The kit includes a copy of the Preventing Identity Theft for Dummies booklet and a $10.00 mail-in rebate towards a Fellowes shredder.

Canadian consumers can also proactively detect signs of fraud and identity theft with a credit monitoring service that keeps them updated on any critical changes to their credit profile. TransUnion is offering a 10% discount off its credit monitoring services for anyone who signs up through the ING Insurance website.

“We hope that our customers never become victims of identity theft, but if they do, we’re here to offer an industry leading product that provides them with financial and legal support against the ever increasing crime of identity,” said Jetse de Vries, Senior Vice President, ING Insurance, Western Canada. “Educating our customers on preventative measure that will substantially reduce the chance of identity theft taking place is just another way we help to provide our customers with peace of mind when they need it the most.”

About ING Insurance

ING Insurance is the largest property and casualty insurance company in Canada, distributing its products to consumers and businesses through a network of more than 1800 independent insurance brokerages. It is a part of ING Canada (TSX:IIC), which provides insurance products to over 4 million Canadians across the country through ING Insurance and other subsidiaries.

Media enquiries

Maria MacAulay – Communications Manager
ING Insurance Company of Canada
403-697-6833 extension 6833

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