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Intact Insurance launches upbeat and unique advertising campaign to reflect an outstanding customer experience

Tuesday, March 08, 2011 - Toronto

Intact Insurance, Canada’s largest home, auto and business insurance company protecting more than 2.5 million customers, unveiled its second national advertising campaign since the launch of its new brand in February 2009. The campaign, centered around the idea that insurance is about people not about things, is designed to continue to build on its “you’re back” customer value proposition. The ads seek to build an emotional and visual connection with people by focusing on “now” or routine moments that follow once a customer is restored after an incident.

“The new ads reflect our commitment to offering an outstanding experience. When customers contact us after an incident, we ensure a seamless transition back to their ‘now’,” says Monika Federau, Vice-President of Marketing and Brand Development at Intact Insurance.

The campaign consists of television, print, and online advertising. The 30-second television commercials depict a range of scenarios where people return to their “now” moment after an incident, symbolized by branded confetti. The commercials debuted nationally yesterday, during high impact network and specialty programs on a wide range of television stations.

The campaign promotes Intact Insurance’s 24/7 claims service which is a customer’s first point of contact after an incident and when we begin to deliver the “you’re back” promise. The ads invite customers to talk to their broker.

For more information about the ad campaign, please visit

About Intact Insurance

Intact Insurance is Canada’s largest home, auto and business insurance company protecting more than 2.5 million customers. Intact’s coast-to-coast presence, along with its strong relationship with insurance brokers, means the company can provide the outstanding service, comfort and continuity customers deserve. Intact Insurance is a member company of Intact Financial Corporation (TSX: IFC). /

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